Effective local radio news can be hard … and expensive.
Virtual News Center exists to bring you and your listeners quality local news presented on-air and online … for less than you’d expect. Survey after survey have shown your listeners crave local content that’s relevant and interesting to them. Virtual News Center pioneered the field of remotely produced local radio news in 2005. Let us show you how to improve the quality of your station’s local news — without draining your wallet. Many stations are eligible for barter!
Hear Virtual News Center now:
Virtual News Center is your local news — gathered, written, and delivered by our anchors. It’s the most cost-effective way to deliver local news in today’s economy. A Virtual news anchor and team of reporters is available for your market now at a price point that’s typically half the cost of a full-time person. Virtual News Center is also available for barter.
From headline-style newscasts in morning drive to longer-form content throughout the day, Virtual News Center can be completely customized to fit your strategic goals and station sound. Your Virtual News Center operates just as your local newsroom would. It can be as simple as several web site checks daily or as involved as multiple-county beat calls, newsmaker interviews, and writing up the most interesting stories from the daily police blotter.
Here are some examples of how stations use Virtual News Center:
The essence of a journalist is their ability to collate the most relevant, up-to-date information from multiple sources and present it in a form that’s meaningful to your listeners. Our team scours as many as 100+ sources per market, along with the email flow from your local news sources, producing the highest-quality newscast at the lowest price point.
Virtual News Center reporters make calls to news makers to follow up on selected stories gleaned from our extensive source lists and the newsroom email flow. Of course, this is more time-intensive than simply collating and delivering, so your investment is greater.
Be sure to look at our survey as you weigh the benefit/investment decision — news maker sound often doesn’t make a difference to listeners!
One Plus Us
This approach often is the best balance of keeping your presence in the community high and dramatically improving the quality of your news presentation. With Virtual News Center’s popular One Plus Us approach, you maintain one or more local staff members — be they DJ’s, sales staff or interns — to attend the important local events, gather sound, and upload it to us to craft stories around. Our team still collates, writes and delivers your content, giving you the highest quality and most efficient use of your local resources.
Other ways stations use VirtualNews Center to Increase Quality & Reduce Expense
- Expand Reporter Staff & Story Count (KNWZ/Palm Springs, CA)
- Web-Only Content (Radionomy/Worldwide)
- What’s your idea?